Success Story
Elevating Revenue Growth for NTT
$50M
worth of sales leads created
7
regional programs expanded
Industry
NTT is one of the pre-eminent global telecommunications and technology services companies that brings a consultative approach and deep industry expertise to deliver practical and scalable IT solutions that help organizations accelerate their digital journeys.
Challenge
NTT was seeking a solution to give their sales team the insights to drive conversations around their Network Modernization proposition, and ultimately enable them to deliver increased revenue.
Services Provided
- Research & insights: Audience IQ
- Marketing Data & Analytics
- PerformanceIQ
- Customized IQ solution to bring in additional content sources
Outcome Summary
Hotwire’s integrated expertise resulted in ‘always-on’ access to insights, which delivered increased revenue by providing the sales team with access to cross-channel intent as well as relevant content links to enable smarter conversations.
1 Plan: Gathering the Data
The data being presented needed to be detailed, yet digestible for ultimate impact.
- Hotwire gathered detailed data to provide sales with the information needed to drive relevant conversations.
- The data also needed to be simple enough for the solution to be widely utilized.
- The goal was to provide NTT’s client managers with the insights to ignite net-new opportunities.
2 Deliver: Data Visualization Dashboards
NTT’s enhanced partnership with Hotwire resulted in the following solutions:
- Data Visualization Dashboards: These dashboards served as a central hub for “always-on” access to critical insights.
- Intent Data Analysis: Hotwire analyzed intent data to align with common customer conversations.
- Content Integration: Hotwire integrated content links, case studies, and live RSS news feeds into the dashboards.
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3 Prove: Elevating Revenue
Hotwire yielded remarkable results with NTT’s sales opportunity pipeline:
- Enhanced Sales Efficiency: NTT’s client managers gained valuable insights that resulted in more focused and relevant conversations with prospects, ultimately driving higher conversion rates and creating new-new sales opportunities.
- Program Expansion: As a result of Hotwire’s efforts, NTT opted to expand seven of its programs associated with the Network Modernization proposition.
$50m
worth of sales leads created
7
regional programs expanded
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