[LONDON; 9th October 2024]: Hotwire, the global technology communications and marketing consultancy, has appointed Alex Wares as its new Executive Vice President of Marketing Services & ABM in the UK.
Working from the London office, Wares bolsters Hotwire’s growing global marketing services and ABM practice. He will be responsible for building Hotwire’s global Marketing Services proposition, working closely with his counterparts across North America and Asia, as well as driving multi-market growth through net new and organic opportunities.
Wares joins Hotwire from Transmission, where he worked for 7 years leading the UK and EMEA as MD and most recently as global VP of Growth. With a proven track record of delivering award-winning marketing campaigns and driving significant business growth, he brings a wealth of valuable experience to drive Hotwire’s Marketing Services offer into a next phase of growth.
Jeremy Lucas, CEO of Hotwire UK, said “I’m absolutely thrilled to have someone of Alex’s calibre join our business and am excited for the impact he’ll have working with our brilliant marketing services team. Technology clients are increasingly looking for integrated solutions to help solve complex reputational and commercial challenges. Alex will add to Hotwire’s considerable fire power of expertise to enable a truly end to end integrated service offer.”
Wares added “I’m excited to join Hotwire at this pivotal moment in its growth journey. I look forward to working alongside this talented team to elevate our marketing service offerings, push the boundaries of innovation, and deliver exceptional value to our clients worldwide. Together, we will continue to build on Hotwire’s impressive success and expand our impact on a global scale.”
This appointment comes during a period of significant innovation and growth at Hotwire. Earlier this year, the agency formed its Global Advisory Board with the founding editor of Wired UK and renowned technology leader David Rowan joining as its inaugural member. Hotwire also established its global AI Innovation team and launched its first proprietary AI tool, GAIO.tech, which helps brands build reputation and influence leveraging AI chatbots like ChatGPT, Claude, Gemini, and Perplexity.
About Hotwire
Hotwire is the tech PR, communications, and marketing consultancy. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns.
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