Adapting your media strategy for a shifting landscape
With CES 2025 just weeks away and the U.S. navigating a post-election transition, the media landscape is anything but stable. The 2024 Presidential Election continues to shape both traditional media and social conversations, driving volatility in the news cycle. As the U.S. shifts focus to a Trump administration, brands attending CES must consider how changes in the economy, sustainability, technological innovation, and regulation will influence their presence at the event and beyond.
In this dynamic environment, it’s more important than ever for brands to align their messaging and strategy with what matters most to their audiences. Here’s how to navigate the media landscape effectively and ensure your brand stands out at CES 2025.
Start with internal alignment
Before stepping into the CES spotlight, brands should look inward to align with internal stakeholders. Reflect on the brand’s mission and the issues critical to success, such as sustainability, innovation, or economic impact.
Once internal priorities are clear, craft concise messaging that resonates with your target audience. This clarity will help determine the right timing and opportunities to engage in broader industry conversations. Whether you’re launching a new product or showcasing your tech at CES, aligning your messaging with current events and your brand’s mission will position you for greater impact.
Prepare for hot-button issues in media conversations
CES 2025 will attract global attention, and brands need to be prepared for questions and conversations about pressing topics tied to their industries. For example:
- AI and Technology: What are your company’s views on AI policy, sustainability, and ROI?
- Sustainability: How is your brand addressing environmental concerns?
- Economic Impact: What role does your business play in driving economic growth or mitigating risks?
Having strong, relevant, and reactive talking points ensures your spokespeople are ready to address these questions confidently while staying aligned with your overall messaging strategy.
Lead with data
Lastly, brands must be strategic in selecting the media channels through which they communicate with their audience. This is where data and analytics research becomes vital, as understanding how your key audiences consume news is crucial in today’s fractured media landscape. A more strategic approach will enhance the impact of your messaging. As business must continue, identifying the best podcasts, trade publications, and vertical media outlets to connect with your target audience will increase the effectiveness of your narrative.
Weather it’s for ongoing communications programs, upcoming product launches, or showing up in an impactful way with news or company vision for CES 2025, Hotwire’s team of experts have the experience and know how to navigate the post-election news cycle in a strategic and impactful way. Reach out to learn more!
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