Hotwire Continental Europe confirms growth path bringing in deep expertise and market knowledge with the hire of Isabelle Rahé
Paris, France – January 9th 2025 – Hotwire, the global communications and marketing consultancy, today announced the appointment of Isabelle Rahé as Managing Director of Hotwire France.
With 25 years of experience in public relations and communications, Isabelle Rahé has worked with prestigious companies and brands such as Amazon, Unilever, Nestlé Waters, Leclerc, and HP. Recently, she held the role of Partner at Rumeur Publique. Between 2002 and 2022, she also led several communication agencies, including Edelman Paris and Hill+Knowlton Strategies. Additionally, she served as Director of Communications, Marketing, and Collect at Reporters sans frontières. In 2018, she founded her own agency, Public Garden.
“Joining Hotwire is a fantastic opportunity for me to continue supporting major players in the tech industry with their communications strategies. With a passionate and dynamic team, we will strengthen our positioning and explore new growth opportunities, while staying closely connected to the digital transformation challenges shaping the future,” says Isabelle Rahé.
At Hotwire France, Isabelle is responsible for driving new business and launching new offerings for the French office, which works with top tech companies, including Dell Technologies, Twitch, Atlassian, Discord, and Lectra. She is supported by a leadership team made up of Marylen Schmidt, Priscilia Fartoukh, Aurélie Kouider, and Betty Berthol.
This announcement strengthens Hotwire’s presence and expertise across Europe. The tech sector in Europe is developing rapidly, and the ecosystem value has bounced back to $3 Trillion with the European market hitting an all-time high. Rahé reports to Ute Hildebrandt, CEO Continental Europe and is a member of the Continental Europe leadership team.
“I am delighted to welcome and collaborate with Isabelle. The French tech and innovation market is leading Europe and with Isabelle’s deep expertise, her commitment and leadership will help us contribute to and shape this ecosystem. Together, we will grow our position in the market and deliver impactful, tech-enabled communication and marketing solutions to our clients,” says Ute Hildebrandt.
Finally, Isabelle’s appointment comes at a time when Hotwire continues to grow its global business by launching new reputation, relationship and revenue solutions and services. Hotwire recently introduced its AI innovation team and announced its first proprietary AI tool, GAIO.tech, offering unique insights into brand reputation, influence and recommendations from AI chatbots.
“We are thrilled to welcome Isabelle Rahé as the Director of our agency in France, at a pivotal moment for Hotwire as we continue to expand our global business. With over 25 years of experience in the technology sector, her leadership, and her passion for innovation, Isabelle is the ideal person to drive our growth in the dynamic French market. She will play a key role in strengthening our position while supporting our clients in their digital transformation strategies. Isabelle will be a valuable asset to us as we continue our mission to lead in technology communications and marketing,” says Heather Kernahan, CEO at Hotwire Global.
About Hotwire
Hotwire is the tech PR, communications, and marketing consultancy. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns.
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