Brittany Margiotta
Senior Director
CES 2025 Insights and What’s Next for Consumer Tech
While we are tuning into the latest from the World Economic Forum in Davos and had boots on the ground there, we’re still reeling post-CES 2025. It’s been just over a week since the conference wrapped and we’re excited for to share key CES 2025 highlights and also look to what’s ahead.
It was another successful year for our onsite team— from supporting clients and engaging with media, peers, and industry accelerators, to taking in what’s on the horizon for consumer tech.
Key Consumer Tech Highlights from CES 2025: Innovations and Strategies
Some key takeaways and highlights from our consumer team:
- AI continues to drive conversations with a shift from the what to the how: now that technology is increasingly embedded into consumer products and services, we’re seeing the technology evolve. While CES 2024 highlighted the industry’s integration of Large Language Models (LLMs) into devices via voice assistants and automation, this year shifted the focus to cost-optimized, energy-efficient infrastructure to deliver fantastic AI products and services.
- Wearables were everywhere: CES 2025 placed an increased focus on smart products, with dozens of product updates and demos from large players such as Sony, Meta, Lenovo and more offering a glimpse into the future of wearable technology, from smart glasses, to smart rings and everything in between.
- Travel, health & beauty, and smart home: we’re passionate about these spaces and are excited to continue to see how their respective technology continues to innovate to directly impact consumers everyday lives.
- Brands continue to show up in ways that work for them: attending CES isn’t a one-size-fits-all approach. Participating in media day, going big on the show floor, renting a suite, exclusively showing up for media events, taking an integrated paid approach – it’s all about what’s right for your brand and your goals.
- Importance of in-person engagement: in-person time with media, influencers, partners, and peers is invaluable. Events like CES present such an immense opportunity to building and maintaining relationships.
Prep Your Strategy for CES 2026
Brands of scale show up in various ways at CES – whether you’re looking to improve your onsite strategy for CES 2026 or you’re a first-timer, we’re here to help craft the perfect approach for your brand. From event strategy to consumer tech services, let’s collaborate to ensure your success at CES and beyond.