SXSW 2025 is almost here, bringing together the brightest minds in technology, media, and communications for a week of groundbreaking discussions, game-changing innovations, and unparalleled networking. Whether you’re attending in person or following from afar, this is where the future takes shape—and Hotwire will be at the center of it all.
Must-Attend SXSW 2025 Sessions for Tech Innovators
At Hotwire, we’re always tracking the conversations that matter. We’ve rounded up some of the most compelling sessions we think our clients, partners, and industry peers should have on their radar.
Keynote: The Future of Social with Jay Graber, Bluesky CEO
March 10 | 1:00 – 2:00 PM
Social media has long been dominated by closed platforms that control user data and limit innovation. Enter Bluesky—a decentralized, open network aiming to reshape the future of social networking. In this keynote, CEO Jay Graber will discuss how decentralization is putting control back into the hands of users, paving the way for a more open and competitive online ecosystem.
Featured Session: AI is the New UI – Transforming Your Everyday
March 11 | 10:00 – 11:00 AM
AI isn’t just a tool—it’s becoming the interface for everything. Qualcomm CEO Cristiano Amon, alongside a surprise guest, will dive into how AI is revolutionizing user experiences, from smartphones to smart homes.
AI at Internet Scale: Building for Millions of Users
March 12 | 4:00 – 5:00 PM
The rapid adoption of AI-powered software presents unique challenges in scalability, reliability, and user experience. This session will examine how top tech companies are designing AI applications that can meet growing demand while maintaining performance and security.
Our AI-Driven World: A Utopian Dream or Dystopian Nightmare?
March 13 | 1:00 – 2:00 PM
As AI reshapes industries and society, the big question remains: Are we heading toward a future of unprecedented innovation or unintended consequences? This session will bring together thought leaders to debate the opportunities, risks, and ethical considerations of AI’s expanding role in our world.
Hotwire at SXSW 2025: Don’t Miss These Key Conversations
Hotwire is proud to have our own experts contributing to key conversations at SXSW 2025. Be sure to check out these key discussions featuring our thought leaders:
Personal Brand: Game-Changer or Overhyped?
March 10 | 4:00 – 5:00 PM | Austin Marriott Downtown, Waller Ballroom AB
Personal branding is more than just a buzzword—it’s a powerful tool for career growth and influence. Hotwire’s Whitney Wells will join industry experts from Taco Bell, Ragan Communications, and Creator Authority to explore the impact of personal branding, the role of social media, and how to build an authentic, impactful professional presence.
The Future of Comms: Tech Communications Professionals Meet-Up
March 12 | 4:00 – 5:00 PM | Hilton Austin Downtown, Room 410
Join Hotwire’s Heather Kernahan and Frank van de Koppel for an official SXSW Hosted Meet Up with communications professionals across the tech industry. This session is designed for organic networking and open discussions on the evolving role of technology in PR and brand communications. This Meet Up will focus on connecting with industry peers in a relaxed setting to connect, exchange insights, and discuss key trends.
What SXSW 2025 Means for the Future of Tech and Communications
SXSW has long been a pulse check on where technology, media, and business are headed. This year, AI and digital transformation will take center stage, alongside critical conversations about the future of social platforms, branding, and communication.
For brands, SXSW presents a unique opportunity to engage in industry-shaping discussions and position themselves as thought leaders in an evolving digital world. From AI’s impact on content creation to the power of personal branding, this year’s event promises to deliver game-changing insights for communicators, marketers, and tech professionals alike.
At Hotwire, we specialize in helping brands cut through the noise and tell compelling stories that resonate. If you’re attending SXSW and want to connect, let’s chat! Reach out to us to schedule a meeting or follow our LinkedIn for live updates throughout the event.
Hotwire SXSW event and session attendees can sign up for an opportunity to get a fully sponsored 6-week course on AI for PR & Media Professionals by the Media Copilot. Sign up to enter here!