Insights that
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Hotwire Insights

Creative industry trends to watch out for in 2023

The marketing industry moves at lightning speed and in 2023 nothing will be done in half measures....

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Hotwire Insights

My Journey Isn’t Yours: The Black Executive Experience

The Black executive experience at AfroTech was truly something to be remembered. In this HotTakes...

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Hotwire Insights

From COP27 to COP28: Where we go from here

Ben Romberg, Client Strategy Director, Hotwire Global, offers tangible tips for companies to make...

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Hotwire Insights

Using Data and Analytics to Elevate Your Corporate Communications

The average office worker receives 121 emails each day as well as many other forms of comms via...

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Hotwire Insights

The new role of Sales in ABM

“Half the money I spend on advertising is wasted; the trouble is I don't know which...

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Hotwire Insights

Injecting Empathy into ABM

In a previous blog, a colleague outlined the 10 must-have skills for an ABMer, one of which –...

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Account Based Marketing

ABM or ABX: same but different?

You may be familiar with account-based marketing (ABM), but what do you know about account-based...

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Hotwire Insights

Technology: the key to ABM success

If I was forced to choose one factor above all others to account for Account-Based Marketing’s...

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Hotwire Insights

You need great “ABMers” to have successful ABM – 10 skills that make a good ABMer

It was fantastic to reconnect with so many colleagues at the B2B Marketing Global ABM event...

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Hotwire Insights

5 ways to ensure PR and ABM supercharge each other’s effectiveness

A question to businesses, what does your big-picture, media storytelling got to do with your...

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