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Hotwire Insights

You need great “ABMers” to have successful ABM – 10 skills that make a good ABMer

It was fantastic to reconnect with so many colleagues at the B2B Marketing Global ABM event...

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Hotwire Insights

5 ways to ensure PR and ABM supercharge each other’s effectiveness

A question to businesses, what does your big-picture, media storytelling got to do with your...

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Account Based Marketing

Overcoming Pain Points Using Intent Data 

As more technology solutions enter the marketplace, the need to produce a relevant, personalized,...

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Hotwire Insights

Being Black in Tech: How Do We Navigate the Industry?

We can’t believe AfroTech Conference 2022 is nearly here. It’s been a busy lead-up to the...

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Account Based Marketing

Why Intent Data Should Influence the Content that Brands Create

It isn’t easy creating great content that attracts your ideal audience and compels them to...

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Hotwire Insights

Importance of AfroTech: Addressing Issues in the Industry

Hotwire Global VP of Marketing, Nicholas Love and Global Content Strategist, Alexcia Lewis, sit...

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Hotwire Insights

The Road to AfroTech

This time of year, the anticipation for the return of pumpkin spice lattes, Harry Potter...

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Hotwire Insights

ABM: Igniting the three R’s

I often get asked about the process of building out Go-To Market strategies for our ABM clients so...

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Hotwire Insights

Power Up With Hotwire Bootcamp

Our Hotwire tradition of global in-person Bootcamp came back with a bang this year, where we...

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Hotwire Insights

Roe v. Wade: 3 Brands Channeling Authenticity, Action, and Accountability

After the U.S. Supreme Court voted to overturn Roe v. Wade, many companies have been finding ways...

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