Insights that <br>sparks imagination

Hotwire Insights

Committed to Change: Where We Are Today

Last year we committed to build a more diverse workforce, foster our culture of inclusion, and...

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Hotwire Insights

Video Like a Boss: 3 Tips for Better Virtual Meetings

Here at Hotwire, we’ve been big fans of video conferencing for quite a few years. As we engage...

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Hotwire Insights

Hotwire’s 2021 Bootcamp

Last month, Hotwire hosted its global Bootcamp, our annual event where we bring together every...

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Hotwire Insights

Shopify: The high street is a marketing channel, not a sales channel for retail

As part of the Wired Virtual Briefings series, editor Greg...

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Hotwire Insights

Fintech is putting its money where its mouth is on diversity and inclusion

On this year’s International Women’s Day, I got to thinking about how so many brands have...

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Hotwire Insights

Four reasons why investors are pouring money into buy now pay later

Buy now pay later (BNPL) is the fastest-growing online payment method in the UK. With a market...

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Hotwire Insights

The hybrid retail economy: bridging the gap between in-store and digital

Loyalty: ask any retailer what they want and the chances are this will come up. But now, consumers...

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Hotwire Insights

Privacy-centric practices and transparent communication

WhatsApp recently gave an interview with Marketing Week about the launch of its...

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Hotwire Insights

Where does inspiration come from?

As with luck, inspiration is something you make happen for yourself rather than it being something...

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Hotwire Insights

Phasing out ‘brand awareness’

It's very common, in our little hubbub of marketing, to receive a brief with the words 'brand...

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