Insights that <br>sparks imagination

Hotwire Insights

Top 10 do’s and dont’s for a PR at MWC

As a PR, MWC is a great opportunity but a challenging one. Hot on the heels of the 2017 show, here...

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Hotwire Insights

The Customer Journey: Unlocking The True Value Of Content Through Personal Experiences

The average person encounters roughly 285 pieces of content daily, served with a side of more...

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Hotwire Insights

How to stand out at MWC

If, like me until this year, you've never been to Mobile World Congress in Barcelona, the mobile...

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Hotwire Insights

Rising Above The Content Clutter With Paid Media

As brands increasingly flood social and digital properties with new content, even the best pieces...

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Hotwire Insights

Don’t Build Your PPT
Like It’s 1999

Let’s face it; we all have to make presentations — and the most common and arduous tool is...

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Hotwire Insights

Nodding as a core business strategy

Isn’t it great when someone fully agrees with you. Nodding in agreement when you claim something,...

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Hotwire Insights

Q&A with CMO-In-Residence Luanne Tierney

The Hotwire CMO-In-Residence (CIR) program brings in experienced CMOs to Hotwire to partner with...

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Hotwire Insights

Hotwire Rounds Out 2016 with Multiple Awards

A truly momentous year for Hotwire US was capped off in only appropriate fashion – In late...

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Hotwire Insights

Building a global alternative – why one London based agency is going down the Partnership route

We all like taking on the big guys. Our David versus Goliath tendencies rise to the surface and...

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Hotwire Insights

How ‘insights’ and research could be damaging your marketing strategy

When devising a marketing and communications strategy for a brand, you need to know which research...

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