Insights that <br>sparks imagination

Hotwire Insights

Don’t Stop Believing: Five Tips for ESG Comms Progress

With another Earth Day upon us, I can’t seem to get the chorus of the 1981 iconic Journey song...

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Hotwire Insights

Why Establishing Your Brand’s Identity is Critical for Success

Your brand’s personality is who you are, why you do what you do and what you stand for. And you...

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Hotwire Insights

Greenwashing vs. Greenhushing — and everything in between

This year’s GreenBiz conference was buzzing…about buzzwords. The first-ever GreenBiz Comms...

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Hotwire Insights

Privacy and Consumer Technology: The Importance of Gaining Consumer Trust

Personal information is a valuable commodity. As technologies evolve and the ability to collect...

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Hotwire Insights

Which is Best – Concentration of Media vs Media Dispersion?

The marketing industry has undergone a significant transformation in recent years with the rise of...

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Data & Insights

5 Ways Predictive Analytics Can Accelerate Growth

Marketers have access to a wealth of data in this modern age – from customer data stored in CRMs...

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Hotwire Insights

Italian singles: almost a third (32%) feel misunderstood and misrepresented by brands and mass media

Singles represent an ever-growing segment of the population both worldwide and in Italy, as...

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Hotwire Insights

Fast Take Friday: February 24, 2023

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Hotwire Insights

Generative AI: Security vs. Simplicity

The rise of generative AI (OpenAI projects, Google AI, etc) will change the game for many...

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Hotwire Insights

What Black History Month Means to Me

My career began at the illustrious Morgan State University. Attending a historically black college...

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