Insights that <br>sparks imagination

Hotwire Insights

Privacy and Consumer Technology: The Importance of Gaining Consumer Trust

Personal information is a valuable commodity. As technologies evolve and the ability to collect...

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Hotwire Insights

Which is Best – Concentration of Media vs Media Dispersion?

The marketing industry has undergone a significant transformation in recent years with the rise of...

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Data & Insights

5 Ways Predictive Analytics Can Accelerate Growth

Marketers have access to a wealth of data in this modern age – from customer data stored in CRMs...

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Hotwire Insights

Italian singles: almost a third (32%) feel misunderstood and misrepresented by brands and mass media

Singles represent an ever-growing segment of the population both worldwide and in Italy, as...

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Hotwire Insights

Fast Take Friday: February 24, 2023

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Hotwire Insights

Generative AI: Security vs. Simplicity

The rise of generative AI (OpenAI projects, Google AI, etc) will change the game for many...

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Hotwire Insights

What Black History Month Means to Me

My career began at the illustrious Morgan State University. Attending a historically black college...

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Hotwire Insights

The Future of Search Marketing

The global digital marketing and advertising markets are projected to reach a colossal $786.2...

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Hotwire Insights

Communications remains a human task in the age of generative AI

Last November, after years of pent-up hype, OpenAI unleashed a tidal wave of interest around...

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Hotwire Insights

Hi ChatGPT! Can you present yourself? 

Certainly! I am ChatGPT, a large language model developed by OpenAI. I am designed to answer...

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