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Hotwire Insights

Davos as the Birthplace of Purpose-Driven Branding

First published on CommPro.biz “Purpose-driven branding” has been a hot topic among marketers...

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Hotwire Insights

Zooming to the heart of IPO success

“I like to greet the sun each morning and walk among the stars at night.”   So sang Lionel...

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Hotwire Insights

Balancing The Grind with Caroline La Rose

Caroline La Rose is the Program Director at Global Communications Consultancy Hotwire where she...

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Hotwire Insights

The Purpose Paradox

"The material world has nothing left to give you, the material world will only take from...

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Consumer

CES 2020, That’s a Wrap

While CES is still considered to be a tech show, it’s notable that the most talked about news...

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Hotwire Insights

Exploring Trends in Events for 2020

While business is increasingly digitized and workforces distributed, in-person events are enjoying...

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Consumer

Consumer Tech Experts Share Top CES Tips

Exhibitors have been confirmed, the press list is out and we are just about a month away from CES...

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Hotwire Insights

Embrace measurement to get a bigger comms budget

It's said in many different ways by communications professionals - whether it's not being given a...

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Consumer

CES Rookie Mistakes? Here’s What the Media Has to Say

How do you describe CES? Last week, media from CNET, Digital Trends, Fast Company, Inc., Laptop...

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Hotwire Insights

Putting Planning at the Heart of Measurement – for AMEC Measurement Month

There’s something pleasingly ironic about November being AMEC Measurement Month 2019. The 11th...

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