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Enterprise tech

Environmental Social Governance in the Technology Sector

Corporate Social Responsibility (CSR) has fallen out of corporate nomenclature. ESG seeks to...

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Hotwire Insights

Why partner marketing needs to go beyond the alliance

Traditionally the strategic focus for the partner marketing function has been on the alliance...

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Consumer

Taking the temperature of retail innovation today

What innovation has been genuinely accelerated by the events of the last year? What are the changes...

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Hotwire Insights

Landing your message: say it simply and say it often

When you work in B2B tech marketing you often find yourself in the presence of incredibly smart...

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Hotwire Insights

HotTakes: Hotwire acquires McDonald Butler

In this HotTakes episode Tara O'Donnell, Maeve McDonald and Mike Butler discuss Hotwire's...

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Hotwire Insights

Building a World-class Team to Connect Reputation Building to Revenue Generation

Subscribe to our monthly Newsletter   Today we announced that Hotwire acquired McDonald...

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Hotwire Insights

365 days later: Lessons learned as a newly graduated digital nomad

Starting a new job is never easy, let alone in the midst of a global pandemic! Since joining...

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Hotwire Insights

Learn from Greta Thunberg’s Communication Style?

Thinking back to Greta Thunberg’s one-person protest outside the Riksdagshuset parliament...

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Hotwire Insights

How Your College Experience Compares to the World of PR

The leap from college to career is seriously daunting. It can be difficult to gauge how helpful the...

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Hotwire Insights

Pitching Media via Slack, Clubhouse and More? Just Say No

Last month, Slack announced the ability to DM anyone outside your company.  Last month, Clubhouse...

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