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Hotwire Insights

Brands Need to Integrate Audiences, Not Channels

Integrated communications has become an excessively complex and subjective term across the...

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Hotwire Insights

Three Things to Learn from Staples’ “Anticlimatic” Rebrand

It feels like every day another company announces a rebrand. Whether large or small, global or...

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Hotwire Insights

Purpose is what you do, not what you say

So much talk in marketing circles right now is focused on the importance of brand purpose. The...

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