Insights that
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Consumer

How to apply hybrid working trends to marketing

Over the past year, we’ve seen many businesses set out on an evolution to a hybrid working style....

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Consumer

How smart retail brands and marketplaces respond to a new landscape

In 1759, the economist Adam Smith introduced the concept of the ‘invisible hand’, outlining how...

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Hotwire Insights

The Purpose Paradox

"The material world has nothing left to give you, the material world will only take from...

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Hotwire Insights

Embrace measurement to get a bigger comms budget

It's said in many different ways by communications professionals - whether it's not being given a...

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Hotwire Insights

Putting Planning at the Heart of Measurement – for AMEC Measurement Month

There’s something pleasingly ironic about November being AMEC Measurement Month 2019. The 11th...

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