Insights that
sparks imagination

Account Based Marketing

Overcoming Pain Points Using Intent Data 

As more technology solutions enter the marketplace, the need to produce a relevant, personalized,...

Find out more

Hotwire Insights

How We Are Reframing Our New Year Resolutions

It’s time for New Year Resolutions again, but before I’ve even committed myself to living a...

Find out more

Hotwire Insights

Bringing More Leaders Into Tech

Hello Marketing and Comms talent, Tech needs you. Even—and especially—if you’ve never...

Find out more

Hotwire Insights

Wait – it’s all been influencers all along?

Whenever I tell someone that I specialise in working with influencers, I know exactly how...

Find out more

Enterprise tech

Environmental Social Governance in the Technology Sector

Corporate Social Responsibility (CSR) has fallen out of corporate nomenclature. ESG seeks to...

Find out more

Hotwire Insights

Why partner marketing needs to go beyond the alliance

Traditionally the strategic focus for the partner marketing function has been on the alliance...

Find out more

Consumer

Taking the temperature of retail innovation today

What innovation has been genuinely accelerated by the events of the last year? What are the changes...

Find out more

Hotwire Insights

Landing your message: say it simply and say it often

When you work in B2B tech marketing you often find yourself in the presence of incredibly smart...

Find out more

Hotwire Insights

Declaration of ads: How to make sure your influencer partnerships are authentic

We all recognise the importance of influencers when it comes to building brand awareness and...

Find out more

Hotwire Insights

Learn from Greta Thunberg’s Communication Style?

Thinking back to Greta Thunberg’s one-person protest outside the Riksdagshuset parliament...

Find out more