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Hotwire Insights

Learn from Greta Thunberg’s Communication Style?

Thinking back to Greta Thunberg’s one-person protest outside the Riksdagshuset parliament...

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Digital Commerce

The 5G Killer App is a Myth

I'm just going to say it: the 5G "killer app" is but a winged unicorn disappearing into a vibrant...

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Hotwire Insights

Measure the value of PR, beyond just coverage numbers?

For decades, the PR industry as a whole has struggled to explain its value. Why? More often than...

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Hotwire Insights

Making moves in the automotive industry

Last week, I came across this article which revealed that nearly 70 per cent of car...

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Hotwire Insights

Hotwire at 20: Two decades of technology innovation

In the vast global technology industry where individual companies can be valued at over $1 trillion...

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