Success Story
A New Dawn for Sustainability Reporting
Delivering Impact Beyond Numbers
Project scope:
- Annual report
- Art direction
- Video
- Strategic communication
- Internal communication
1 Discover
Downer is the leading provider of integrated services in Australia and New Zealand, employing over 45,000 people. As a result of its commitment to improving sustainability practices throughout its business, Downer asked us to prepare its Annual Sustainability Report in a brand new way.
2 Plan
To offer greater integration and a better experience for its readers and stakeholders, we recommended Downer switch to a digital format. After six years of the design and creation of printed sustainability reports, we knew a digital format would increase readership and reduce the environmental impact of large print runs.
3 Deliver
The digital ASR presented an opportunity to increase engagement with Downer’s stakeholders. The design allowed information to be consumed on a variety of levels – the skim reader or the in-depth researcher. To enhance accessibility, the tiled approach enabled a seamless, responsive transition for different screen sizes.
4 Prove
Since the digital format was implemented in 2019, Downer has engaged us each year to produce the Annual Sustainability Report.
In 2020, it experienced a significant uplift in the readership experience – an increase of…
28%
from the prior year
