Success Story

Building eBay’s Seller Community on Instagram

6K+

Organic followers in 3 months

30K+

Views in one week

Industry

eBay, a global e-commerce leader founded in 1995, connects buyers and sellers. With millions of users, eBay enhances user engagement through innovative strategies, continually supporting its extensive seller community.

Challenge

eBay lacked a dedicated Instagram for sellers. Hotwire saw the potential and aimed to create @eBayforSellers from scratch, addressing the gap and launching it as a key engagement tool within a tight timeframe.

Services Provided

Outcome Summary

Hotwire’s strategy led to the successful launch of eBay’s seller-focused Instagram, achieving rapid growth and significant engagement, proving the effectiveness of a targeted social media approach for eBay’s seller community.

1 Plan: Launch Strategy for Instagram Success

From audit to content creation, Hotwire prepped eBay’s new seller Instagram in one week. Here’s what we did:

Conducted a thorough audit of the seller community and competitors.
Developed content pillars and branding for the new Instagram page.
Created initial content, story highlights, bio, and profile photo.

2 Deliver: Execution and Initial Success of the Instagram Page

Hotwire launched eBay’s Instagram page, gaining hundreds of followers on day one.

Successfully launched new Instagram page, after building out brand social strategy.
Attracted hundreds of new followers on the first day.
Verified page now boasts over 10k followers

3 Prove: Results and Continued Engagement

Hotwire proved the strategy’s effectiveness with significant growth and engagement and:

Attracted a strong follower base, leading to sustained growth and engagement.
Fostered an active and engaged community, enhancing eBay’s seller support.
Verified the page, establishing credibility and trust within the seller community.