Success Story
Building eBay’s Seller Community on Instagram
6K+
Organic followers in 3 months
30K+
Views in one week
Industry
eBay, a global e-commerce leader founded in 1995, connects buyers and sellers. With millions of users, eBay enhances user engagement through innovative strategies, continually supporting its extensive seller community.
Challenge
eBay lacked a dedicated Instagram for sellers. Hotwire saw the potential and aimed to create @eBayforSellers from scratch, addressing the gap and launching it as a key engagement tool within a tight timeframe.
Services Provided
Outcome Summary
Hotwire’s strategy led to the successful launch of eBay’s seller-focused Instagram, achieving rapid growth and significant engagement, proving the effectiveness of a targeted social media approach for eBay’s seller community.
1 Plan: Launch Strategy for Instagram Success
From audit to content creation, Hotwire prepped eBay’s new seller Instagram in one week. Here’s what we did:
- Conducted a thorough audit of the seller community and competitors.
- Developed content pillars and branding for the new Instagram page.
- Created initial content, story highlights, bio, and profile photo.
2 Deliver: Execution and Initial Success of the Instagram Page
Hotwire launched eBay’s Instagram page, gaining hundreds of followers on day one.
- Successfully launched new Instagram page, after building out brand social strategy.
- Attracted hundreds of new followers on the first day.
- Verified page now boasts over 10k followers
3 Prove: Results and Continued Engagement
Hotwire proved the strategy’s effectiveness with significant growth and engagement and:
- Attracted a strong follower base, leading to sustained growth and engagement.
- Fostered an active and engaged community, enhancing eBay’s seller support.
- Verified the page, establishing credibility and trust within the seller community.
2,193%
Organic increase in followers in a 2-week period
53.9K
Organic impressions in one week
