Success Story
Building on Commvault’s strengths
433%
Increase in social mentions
45
Pieces of US coverage
47%
SOV globally among priority media
Discover
After a deep dive media analysis into industry conversations, competitive messaging and market penetration, Hotwire developed a differentiating narrative uniting Commvault’s strengths: new CEO and progressive strategy, first-ever acquisition and new SaaS offering.
1 Plan
A strategic integrated plan was developed including paid, earned, shared and owned programmes to engage both business and technology audiences. Select reporters at tier one business publications were offered news exclusives while trade media were briefed under embargo.
2 Deliver
A strategic integrated plan was developed including paid, earned, shared and owned programmes to engage both business and technology audiences. Select reporters at tier one business publications were offered news exclusives while trade media were briefed under embargo
3 Prove
Additionally, the Hedvig acquisition landed 42 pieces of US media coverage and eight pieces of analyst coverage. Commvault VP, Communications Miranda Foster says, “Our C-suite has come to depend on the measurable, high impact results” delivered by Hotwire.
