Success Story
Driving Data-Focused Communications at Indeed
15+
countries analyzed
5 QBRs
supported
Industry
Indeed is a leading global job search engine helping people find jobs and employers hire top talent. With innovative search technology and a user-friendly experience, Indeed connects millions to new opportunities daily.
Challenge
Indeed’s existing measurement strategies were struggling to provide visibility back to the business on the results and impact of their global communications activities.
Outcome summary
Hotwire’s development of a comprehensive reputational dashboard increased visibility of communications impact, leading to greater reliance on this data for creating strategies and reviewing business performance in QBRs.
Services provided
1 Plan: Stakeholder Consultation
Hotwire consulted stakeholders to understand existing processes & reporting outputs
- We identified challenges in providing visibility on communications results and impact
- Requirements were gathered from global teams for a new measurement approach
2 Deliver: Strategic Implementation
A foundational strategy with Hotwire was implemented to:
- Enable existing metrics to be validated and processes streamlined
- Develop a comprehensive competitor analysis solution across markets
- Merge data sources into a reputational scorecard for holistic analysis
3 Prove: Increased Visibility
Indeed’s partnership with Hotwire
resulted in:
- A clear view of communications performance across the business
- Cleaner data integration into strategy creation and business reviews
- Newfound reliance on centralized, robust communications metrics
“Hotwire has proven to be an invaluable partner throughout our initiative to redefine our PR measurement approach. Their expertise has enabled us to streamline data accuracy while offering invaluable insights that elevate our campaign performance assessment to new heights. Their contributions have been pivotal as we have been aiming to improve measurement across languages, regions, and audiences.
I have consistently been impressed by the collective proficiency and skill set exhibited by the entire Hotwire team, from strategic planning to seamless implementation. Their dedication to excellence has significantly contributed to our success in this endeavor.”
—Amber Roberts, Senior Manager, Operations at Indeed
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