Success Story
Driving F1 storytelling connections
7
Influencer attendees
30m+
Audience reached
Discover
Qualcomm wanted to leverage its partnership with the Mercedes F1 team to highlight its innovation and technology leadership in connectivity.
1 Plan
Hotwire organised a day trip for eight UK and German influencers from key national and consumer tech media to the Mercedes AMG Petronas F1 site at Brackley, UK.
2 Deliver
As well as presentations from Qualcomm and Mercedes, demos and a factory tour, media spent time in the ultra-exclusive practice race simulator used by F1 superstar Lewis Hamilton himself.
3 Prove
The trip resulted in multiple articles from each influencer, all referencing how Qualcomm’s technology keeps Mercedes at the front of the pack.
