Success Story
Enhancing Qualcomm’s 5G Reputation
299%
Web traffic increase to Qualcomm’s 5G pages
10K+
Media hits secured associating 5G with Qualcomm
Industry
Qualcomm is powering the connected intelligent edge with wireless connectivity and on-device AI. From leading in breakthrough technologies like 5G., Qualcomm has pushed the boundaries of what’s possible to enable next-gen experiences.
Challenge
With 5G the event focus at annual trade show, MWC, Qualcomm turned to Hotwire to cut through the conference’s noise and position the tech company as a breakthrough leader in 5G.
Services Provided
Outcome Summary
Hotwire was credited for supporting Qualcomm’s domination of the 5G discussion surrounding MWC with 80% of the resulting media coverage including key 5G messaging, along with a 1,075% increase in engagement for Qualcomm’s European social channels.
1 Plan: Setting The Stage
Advance planning and preparation are a given, but Hotwire went one step further to activate and deepen awareness:
- Qualcomm’s goal was to establish a significant presence before, during, and after MWC, spanning seven European markets.
- Hotwire prepared a comprehensive key insights report and a set of strategic recommendations well in advance of MWC.
- The team executed a proactive approach by pre-briefing 70 influential media outlets through seven roundtable discussions held across Europe.
- Hotwire also secured and hosted 32 key media and influencers at the conference.
2 Deliver: Establish Qualcomm’s Voice
To dominate the 5G conversation, Hotwire funneled its efforts into establishing Qualcomms as a household name and leader in 5G.
- Hotwire guided media to Qualcomm’s ‘5G Industry Moment’ with 30+ wireless partners.
- We distributed 2,000 copies of Qualcomm’s ‘5G Journey Map’ insights at the conference, in addition to arranging an on-site camera crew to capture footage from the event.
- An end-to-end communications platform for Qualcomm EMEA President, Enrico Salvatori was also crafted, along with Hotwire writing Salvatori’s keynote speech on, ‘Why 5G is Here.”
- Additionally, Hotwire placed thought leadership content, hosted top-tier media briefings, and managed Qualcomm’s European social media channels.
3 Prove: Demonstrating Success
The success of Qualcomm’s presence at MWC would be determined by dominating the conversation during MWC, and positioning Qualcomm as the leader in 5G.
- Hotwire’s efforts resulted in extensive earned media coverage, with over 10,000 pieces of Qualcomm-related content appearing in top tier outlets such as The Telegraph, Les Echos, Wired.it, Bloomberg, and Business Insider.
- Beyond media coverage, Hotwire positioned Qualcomm EMEA President Enrico Salvatori as a leader in 5G, securing features in 18 separate articles and videos.
299%
web traffic increase to Qualcomm’s 5G pages
80%
of Qualcomm media coverage included key 5G messaging
1,075%
growth in engagement for Qualcomm’s European social media channels
Let’s get to work
Whether you’re looking for a technology PR, comms or marketing firm to address the challenges you’re facing or a career at Hotwire, we want to hear from you!