Success Story
Road to driverless success
600+
Media hits to date
$35m
In funding secured
4bn
Audience reached
Discover
FiveAI, the business behind an autonomous vehicle (AV) development and safety assurance platform, has been a client since Hotwire launched it from stealth mode, with a seed funding announcement back in 2016.
1 Plan
As the company grows and rolls out its first major AV projects on UK roads, FiveAI needs to be seen by investors, central government and local authorities as a serious competitor to more established US tech companies in the same driverless technology space.
2 Deliver
Hotwire rebranded the business by developing a new brand name and positioning for the company. We then built a continual “drum beat” of media coverage and awareness raising among national technology journalists.
3 Prove
Our work has delivered a series of highly covered stories, including a $35m Series A funding round and the first significant autonomous testing programme in London. In the process we’ve helped FiveAI become a driverless vehicle category leader.
