Van de Koppel will lead a digital creative team out of Amsterdam to serve clients across Europe
Amsterdam, Netherlands – July 23, 2024 – Hotwire, the global communications and marketing consultancy, today announced the launch of a pan-European Digital Creative Team to serve clients in Europe with dynamic campaigns that fuse creativity, marketing, and PR to drive real business results. Frank van de Koppel joins Hotwire as Strategy Creative Director to lead the cross-functional team in Europe, and partner with Hotwire’s teams in the US, UK and APAC on global programs. Van de Koppel has led and developed numerous digital marketing, social media and influencer campaigns for leading brands including Netflix, Vodafone, BMW, Volkswagen and Porsche.
“Hotwire has already been doing great work for clients like Swisscom and Gigamon, so they already know the importance and demand for integrated marketing, creative strategy and PR services in this region. This one team approach across Europe will now help us create programs that work along the whole communication value chain and deliver real business impact for our clients,” said Van de Koppel. “Add to this Hotwire’s future-thinking approach to AI services and the focus on the tech industry, it’s an exciting time to join the company to bring together the digital, creative, content and social efforts across Continental Europe.”
Van de Koppel is based in Amsterdam which expands the consultancy’s presence into the Netherlands, allowing Hotwire to better serve global and pan-European clients headquartered in that market. This adds to Hotwire’s current Continental European teams in Germany, France, Italy and Spain, and globally across UK, US and APAC.
“The Netherlands is one of the best countries for global technology giants to set up in Europe and having a dedicated presence here will support our ambitious growth plans across Europe and serve our clients in the markets they operate in,” said Ute Hildebrandt, CEO of Continental Europe, Hotwire.
The announcement comes as Hotwire continues to scale its business globally with the launch of new reputation, relationship and revenue solutions and services. Hotwire recently launched its AI Innovation team and its first proprietary AI tool, GAIO.tech, that delivers unique insight into brand reputation, influence and recommendations by AI chatbots like ChatGPT, Claude, Gemini and Perplexity. Technology and innovation leaders can use GAIO.tech to develop more impactful campaigns by identifying key media, as well as the influencers, analysts and social channels, like Reddit, Snapchat, Discord and Twitch, that are most frequently sourced by AI chatbots.
To learn more about Hotwire’s European and global presence, as well as capabilities in digital, creative, content and AI, please visit the website here.
About Hotwire
Hotwire is the tech PR, communications, and marketing consultancy. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns.
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Contacts:
Virginie Puchaux
Virginie.puchaux@hotwireglobal.com
+33 1 43 12 55 48