Research & Insights
Uncover the untapped potential of your market. Through meticulous data analysis, consumer insights, and trend tracking, we dive deep into the heart of your target audience, decoding their desires, motivations, and preferences.
Insights to drive business decisions
Make data-driven decisions with detailed market research
We help our technology clients obtain relevant information about target customers, competitors, trends, and market dynamics to make informed decisions and develop effective strategies.
We do this through employing techniques such as surveys, interviews, focus groups, data analysis, and market segmentation. This effective research enables brands to identify opportunities, mitigate risks, and optimize their PR, comms, and marketing programs with compelling creative campaigns.
Account and Executive Dossiers
We create Account and Executive Dossiers that provide insights into the strategic priorities of target accounts and the key decision makers. This allows you to strategically align your messages and conversation with key executives to drive more effective sales and marketing campaigns.
Competitor Insights
By conducting in-depth competitive and industry analysis, we provide our clients with valuable insights into their competitors’ strategies, strengths, weaknesses, and market positioning. This information allows businesses to understand their competitive landscape and make smarter decisions to stay ahead.
Customer Surveys
We know how to craft research projects and surveys that allow our clients to better understand their customers. Then, we utilize those findings to turn data into stories to inform content across media, social channels, blogs and more.
Let’s get to work
Whether you’re looking for a new consultancy partner to address your communications or marketing challenges or a career at Hotwire, we’d love to hear from you.
Our clients
Who we’ve worked with
Related services
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