Exploring Data Integration and the Path to a Data-Driven Culture
We surveyed PR and Communications professionals globally to gauge their maturity using data and analytics. The results show a high level of maturity overall, suggesting that PR and communications teams are starting to effectively adopt data and analytics best practices. However, a closer look reveals that many teams are still in the process of fully integrating data into their workflows and making it an integral part of their campaigns.
Read on to find out:
- How the top 7% PR and Comms professionals use real time data to help embed data driven decision making.
- Where PR teams score higher and lower across four data dimensions and the shift in the metrics they use.
- What 91% of PR and Comms expert have in common when it comes to their D&A approach.
- Why 6 out of 10 PR and Comms professionals still need support on data driven culture.
Explore the four dimensions that shape overall maturity and the four stages of data and analytics maturity in PR and comms. Understand where you are now and how to elevate your team’s capabilities with confidence.