The communications practice has changed. We’re already leading it.
For 25 years, Hotwire has translated complex technology into stories that earn trust and drive growth. Now we’re applying that same expertise to, arguably, the biggest shift our industry has ever faced. An AI-first world where visibility, authority and credibility are increasingly shaped by algorithms, in addition to headlines. And where communications and marketing teams need to work differently in the way they research, operate and make decisions.
WHY THIS MOMENT IS DIFFERENT
Visibility needs to be shaped
Visibility used to be earned over time. Now it has to be shaped deliberately, or it might never happen. At Hotwire, that’s the baseline of where our client work begins.
THE PRACTICE
Hotwire AI Consultancy Services,
spanning the breadth of AI communications
From narrative to infrastructure, we combine deep communications expertise with proven AI capability to help clients lead the AI era end to end. We diagnose where AI creates value, then design, build and embed the strategies, systems, and workflows to capture it. Not a single point solution bolted onto legacy PR.
BUILT DIFFERENT
An AI Lab, not a bolt-on
Launched in 2025 and led by our EVP of Innovation & Technology, the Hotwire Global AI Lab is where communications and marketing strategists sit alongside AI engineers and data scientists, the people who understand the problem building directly with the people capable of solving it. That combination of deep domain expertise and deep AI capability means we build proprietary products and bespoke solutions around how communications and marketing actually work, not generic technology adapted after the fact. It’s the engine behind our AI Consultancy, and the agentic platforms powering client work for organizations including Cloudflare, Pure Storage, Atlassian, Equinix, EY and KPMG
We don’t just apply AI to comms. We research what it’s doing to the discipline itself. Our multi-year partnership with House of Beautiful Business has produced original research, including the Agentic Organizations report launched at the World Economic Forum in Davos, on how AI is reshaping decision-making, trust and organizational structure.
who we are
Mid-size. Global. Built to move.
A global remit spanning technology PR, executive comms, data & analytics, AI engineering and full-funnel marketing through ROI·DNA, our sister agency. Nimble enough to move at the speed AI changes.
“They think beyond the traditional approach — ahead on LLMs, ahead on GEO, and always prioritizing the right relationships.”
— Kevin Fu, Adobe
Ready to craft how your marketing and comms show up for the AI era? Let’s talk
Related Resources
The latest resources from our global team.
Let’s get to work
Whether you’re looking for a new consultancy partner to address your communications or marketing challenges or a career at Hotwire, we’d love to hear from you.
FAQs
Hotwire’s AI Consultancy helps communications and marketing teams lead in the AI era across five areas:
- GEO & AI Visibility Services
- Executive Authority & Visibility for the AI Era
- AI Strategy & Integration Consulting
- Agentic research automation through Hotwire Ignite
- Large-Scale Transformation Programs
Hotwire first works out where AI can create value, then designs, builds and embeds the strategies, systems and workflows to capture it. Hotwire covers the full process, from narrative to infrastructure, rather than selling a single point solution added onto traditional PR.
Generative Engine Optimization (GEO) means shaping how a brand shows up in answers from AI models like ChatGPT, Gemini, Copilot and Perplexity. Hotwire starts by showing you:
- where your brand appears across AI models
- how it compares with competitors
- which of your products or services are missing from AI answers
- which media and sources shape what AI says about your category
Hotwire then turns those findings into a long-term strategy across narrative, media, content and source authority, and keeps measuring visibility over time.
Traditional PR aims for coverage and SEO aims for rankings. AI visibility is about whether AI models cite, trust and accurately describe your brand when buyers, journalists or analysts ask a question. Visibility used to build up over time; now brands have to shape it on purpose. What AI says about a category depends heavily on media coverage and third-party sources. That’s why Hotwire treats AI visibility as a communications discipline, combining 25 years of technology PR with in-house AI engineering.
Hotwire’s Executive Authority & Visibility for the AI Era service builds executive visibility programs around how AI engines identify authority. The goal is for leaders to be cited, trusted and understood by AI systems, not just quoted. Hotwire’s partnership with Lilypath extends this work by helping executives build authentic authority that AI platforms recognize and amplify.
Hotwire’s AI Strategy & Integration Consulting starts with an AI readiness audit and an implementation roadmap. Hotwire then redesigns workflows and operating models and builds custom AI agents and AI-enabled workflows. These include Hotwire Ignite, a multi-agent platform that automates market, competitor and account research. For organizations building or rebuilding their whole comms function, Hotwire’s Large-Scale Transformation Programs cover:
- strategy and the target operating model
- technology and integration
- governance and measurement
- training teams to adopt the new ways of working
Hotwire then hands over a capability the client can run on its own.
Hotwire’s AI Consultancy is powered by the Hotwire Global AI Lab. The Lab launched in 2025 and is led by Hotwire’s EVP of Innovation & Technology. Within the Lab, communications strategists work alongside AI engineers and data scientists to build Hotwire’s own products and custom solutions for organizations including Cloudflare, Pure Storage, Atlassian, Equinix, EY and KPMG. Hotwire also researches how AI is changing the discipline itself. One example is the Agentic Organizations report, produced with House of Beautiful Business and launched at the World Economic Forum in Davos.